What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Why do we use it?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Where does it come from?
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Sew the Lingerie of Your Dreams.
Sign Up to be the first to hear about New Drops & Sales >>
Let's Get Social @emeralderinsews
Meet the Team
Top Banana
I'm Erin, aka Emerald Erin, the dreamer behind this whole operation. I moved home in 2015 to start my own business making patterns and selling supplies for my biggest passion - bra and swimwear sewing!
Girl Friday
Mary, aka 'Erin's Mom' is the mover and shaker in the shop. Although she specializes in photography and order packing, she is involved in everything happening at the studio. She enjoys dark chocolate, curling and a good beach day.
Tech Wizard
Kristie is our website maker, technical problem solver and sister at the ready. She enjoys competitive sailing, wine tasting and taking cute photos of her Bichon on Instagram @bichontitan.
Shop Handyman
Laird, aka 'Erin's Dad' is the handyman and maker of cool things at the shop. If we can dream it, he can make it- from shelves to camera rigs. He enjoys Pinot Noir, scuba diving and travelling.
Shop Manager
Happiness Expert
Gibby is the shop cheerleader! He always makes sure we start the day with a walk and treats. He's very dedicated and always offering advice on his expertise: happiness. He enjoys long walks on the beach, a variety of cheeses and tummy rubs.